Influencing Buying Decisions: How Lighting Impacts Customer Perception of Freshness in Bakeries
Why first impressions under display lighting often determine purchase behaviour In bakery retail, first impressions are crucial. Customers often decide whether to purchase a product within seconds of seeing it. Lighting plays a pivotal role in shaping these impressions, influencing how fresh, appealing, and high-quality baked goods appear. Proper bakery lighting ensures that breads, pastries, […]