Lighting and Packaging – How Lighting Affects Packaged Bakery Goods on Shelves
Avoiding glare and reflections that obscure product labels or contents Packaging plays a critical role in bakery merchandising. Pre-packaged breads, cookies, cakes, and pastries are designed to protect products, maintain freshness, and communicate brand identity. However, packaging can also create challenges when displayed under store lighting. Glare, reflections, and shadows can obscure labels or hide […]
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