Why to Have a Great Strategy for Retail Display Lighting in your Bakery

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

As with any other aspect of marketing and promotions, a lighting strategy for a retail outlet such as a bakery also requires some careful consideration and a degree of experienced planning. One particular factor associated with it is that electing to take the cheapest route, while initially tempting, will not be cost effective in the long term. Always keep the factors of energy and overall cost effectiveness in mind during the planning stages. Another warning signal that you may see could relate to the latest store lighting craze, but don’t be tempted just because it’s currently in vogue.

Although it is recognized by many and is drawing significant attention, don’t simply follow the LED trend with blinkers on. It is essential that you determine your exact needs regarding key areas of your bakery such as the display cases. Therefore, conduct some research and ensure you seek expert advice from established lighting specialists, such as Promolux. Keep in mind that you will be making decisions that will affect not only consumers but also your brand image.

Your objective should be aimed at enhancing your retail outlet and the products you sell to the best possible advantage and utilizing only one type of lighting for your entire store will not be the best presentation. It is generally accepted that the product should have the greatest attention and, for this, you should use specialty bakery lighting. To achieve this, you need more than a general lighting plan, which is basically known as “ambient” lighting.

To gain the maximum advantage for your outlet and products, in addition to general lighting, accent illumination from the ceiling and high end specialty lighting for bakery display cases help in making displays more attractive and interesting, thereby arousing customer curiosity. Keep in mind at all times that the lighting in your bakery must complement the overall appearance. At the same time, as an owner, you should be susceptible to change. Consumers do not want the same old and worn shopping experience; therefore, make their journey through your store and interesting one for them and a profitable one for you.

Lighting for your retail outlet should be considered as an investment and therefore, before making a commitment, be aware of any potential complications, which could affect your lighting design, such as applicable restrictions on maximum wattage per square foot. This is where lighting design specialists like Promolux can be of great assistance in saving you time, money, and frustration. As with the rest of your store, the lighting facilities you install will require a certain degree of maintenance; for example, cleaning bakery display cases and replacing globes.

Your bakery display lighting plan is an integral and critical component of your business. It makes that all important difference to consumers and their shopping experience by creating an atmosphere and environment that enhances the quality of your products and brand image. By consulting lighting specialists, significant cost savings can be achieved as well as energy-efficient improvements. A further benefit is that because of continually improving equipment, your lighting facilities generally offer the highest return-on-investment related to major upgrading.

Why You Must Use the Best Lighting for your Bakery Display Cases

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

Designing your baked goods retail outlet could be compared to managing a stage production; it may sound strange but in effect you want to present the best possible scenario to get the attention of an audience; your customers! Like a poorly stage-managed show, if you don’t create the right ambiance, atmosphere and environment, consumers will choose another show to visit. As you are aware, there are many competitors in town who would welcome the extra business.

Therefore, use and stage your bakery display lighting to present your store to the customers in the best possible light. Direct their attention to entire areas, not forgetting those frequently ignored tall shelves, back corners, complete display fixtures and every other promotional and selling space. Floor, shelf and any other space in your store are valuable commodities and if you are ignoring, or not fully utilizing them, it could be hurting that crucial bottom line.

There are different types of lighting and specialists like Promolux have the expertise to determine how to get the most and the best consumer reactions to your bakery and its products. The term “ambient lighting” refers to the overall illumination of your store and is achieved by appropriate lighting; for example, bakery display cases or prominent light fixtures in strategic positions.

You are not only seeking to attract the attention of your customers for one or two shopping excursions; you want them to make a habit of visiting your store. For it to be their first shopping choice, and to capture their attention and their business, you must make their shopping experience something to remember and, most importantly, do not take any consumer for granted. The quality of your bakery display case lighting will determine the impact on consumers; therefore, ensure that it doesn’t change the color of a product and that it enhances its appeal.

For many consumers, who are seeking a convenient and enjoyable shopping experience, struggling to see what product is inside a food display case can be an exercise in frustration. Time is a valuable commodity and spending it in a seemingly fruitless search for hidden products is one way of supporting your competition. All products should be visible in well designed and professionally illuminated bakery display cases. Safety should also be a primary consideration, with the assurance that any lighting is not exposed to customers leaning against it or able to touch it accidentally.

Change can be innovative and progressive if it is conducted appropriately and this particularly applies to upgrading your bakery outlet. Whether you intend a major upgrade or even minor alterations to your store make sure that any changes in the floor plan and merchandising are supported with high quality lighting to complement it. The visual and emotional impact that specialty retail lighting can project into your store is as critical to its success as all the other factors needed to operate a successful retail business. In these days of extreme competitiveness, it is essential to regularly review any retail business and make changes to meet the demands of increasingly aware consumers.

Why Specialty Food Case Lighting Means a Better Consumer Experience for Your Bakery

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

The influence of lighting cannot be underestimated, as it can impact on every aspect of a consumer retail experience. It can affect a customer’s perception of a brand and product as well as their direct purchasing decisions and personal mood when in the store. There is, accordingly, a strong indication that the factors related to overall in-store and bakery display cases lighting need to be taken into account at every stage of an upgrade or new construction process.

Specialist designers’ such as Promolux have the experience and awareness necessary in strategic and integrated design features, with the ability to co-operate with globally recognized brands. It is an essential criterion in the creation of not only consumer-friendly environments but, ensuring that brand identities and digital communications are all supported with technical expertise and designed strategy. Bakery lighting is one aspect that requires careful and knowledgeable planning, as its impact on your consumers and their reactions can have a positive or negative influence on your bottom line.

The aspect of lighting, whether you are illuminating an entrance or your bakery display cases, can have a highly significant influence in showcasing your store merchandise. In addition to enhancing determined points-of-sale, it contributes extensively to the overall store design. How, where and why you utilize the influences of specialty display lighting will help determine the difference between a successful store plan and layout, as opposed to one that is lacking consumer appeal and ineffective.

There are various factors to consider when planning for your bakery lighting. Specifically, the lighting in your bakery should:

  • Contribute to overall store enhancement and perception
  • Help attract customers into the store
  • Highlight your products, their color and overall visual attractiveness
  • Increase consumers purchasing desires with product enhancement
  • Provide for a more exciting and enjoyable consumer shopping experience

Although it is impossible to determine one particular factor in a single and successful store lighting formula that you as a retailer can follow, the guidelines stated above can form the foundation. However, to compete with or get ahead of the competition, there are various and associated aspects to consider.

Accent or emphasized lighting is an advantage that should be utilized to support your overall store product selection, such as assortment. If you wish to promote or offer special discounts on certain products, it would be market-wise to strategically use specialty accent lighting to showcase them. This type of emphasizing can be utilized with a significant effect for new products or those you believe need to be projected for special attention. The aim of accent lighting is to draw customer attention to a few products, as opposed to everything else in the store. It should, however, be used as necessary and to a degree that makes a consumer impact on products you have determined warrant this attention.

In a high traffic volume store selling many and varied products, specialty bakery display case lighting can attract attention to particular store areas, or product selection. A particular example of this strategy could be a relatively isolated section without appropriate or adequate lighting, but, it logically deserves as much attention as the remainder of your store.