How Bakery Owners can Use Lighting to Attract More Consumers

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

How to attract customers is probably one of the questions asked by a bakery owner that is most difficult to answer. Obviously, there is the usual advertising media, promotions and visually pleasing storefront windows; but, how does a particular baked goods outlet make their business window outstanding in its environment? Furthermore, how can this retailer be confident that it will attract consumers to the extent they want to enter the store?

Like moths, consumers are attracted to light and color and, therefore, professionally designed lighting must be regarded as an important direct impact tool for potential customers and the initial perception they gain from your store window. Appropriately designed window illumination can be highly effective and, when supported with specialty bakery display case lighting from Promolux, you have a recipe for not only attracting consumers into your store, but, turning them into buying customers.

Various studies conducted have shown that consumers are attracted by dynamic lighting, and which can contribute towards drawing their attention to determined Points of Sale (POS). This is achieved by slight variations in the lighting levels of the displayed merchandise. Whether for a storefront window or for the bakery display cases, your store becomes a greater and more tempting place of interest for curious consumers. Lighting specialists can fine-tune color contrast in your store to create visual impacts that enhance its inherent features and present impact product visibility.

Customer-friendly atmospheres can be established that encourage and motivate them to explore interesting and appealing baked products. It introduces new customers to a unique shopping experience, while at the same time, further reinforcing loyalty in your established customer base.

Specific lighting can be utilized for different store areas or product ranges; for example confectionery, pastries and bread among others. Adding color definition to a display will enhance and give added visual stimulation, as well as being useful in influencing the customers’ perception. For additional atmosphere and enhancement, an LED (light-emitting diode) system, enables the creation of different atmospheres at various times, such as products on display, or the time of day.

Attracting attention to your bakery and its products is a business criterion and lighting, if utilized correctly and to its best advantage, is an obvious asset. However, it is always wise to enlist the help of professional lighting specialists, such as Promolux, as you would not wish the completed effects to resemble a fairground environment. Lighting is a powerful and positive asset, but if not applied properly and appropriately, it could produce an adverse effect. Therefore, it is a question of applying the correct balances, such as those between your bakery display case lighting and front store window.

The human eye is extremely sensitive to changes and, within its field of view, every light differential is noticed immediately, even if a person is not looking directly towards it. Development and marketing for retailers do not stand still and it could therefore, be regarded as crucial that to gain maximum benefit from bake shop lighting, your customers must be treated to an eye-catching and stimulating shopping experience.

A Guide to Purchasing the Right Bakery Display Case

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

Running a bakery can be difficult at times. After all, it’s not easy baking all those goods and then finding a way to sell them. However, buying the right bakery display case is a brilliant way to enhance visual appeal and lure potential customers and passersby. Here’s your guide to purchasing the right bakery display case to display your baked goods.


Do not just consider the size of your store while purchasing a bakery display case. Keep in mind that some baked goods have a short shelf life so you are better off with a smaller case at first. This will not only help you save some money but also space and energy.


Bakery display case lighting plays an important role in showcasing your baked goods. Keep in mind, simply using ordinary lighting for your display cases can have detrimental effects on the quality of your products. Most bakery products have a short shelf life but using proper display lighting can reduce photo degradation, discoloration and increase the shelf life of your baked goods. Therefore, make sure you use food safe bakery lighting. Your best bet is using the LED lamps made by Promolux Lighting. Promolux’s lighting helps perishable baked goods look better and increases their shelf life by 50%.

Promolux LED lighting emits minimal levels of damaging radiation, which helps your baked goods look as good as new. To boost your sales, it is recommended that you give specialty bakery lighting a try as it can have an enormous impact on your sales. Using different forms of specialized lighting helps create a unique shopping experience for your customers. This stimulates customer satisfaction and encourages them to purchase your products.


Opt for shelves that offer maximum visibility of all products. You wouldn’t want some of your goods to remain unsold just because they weren’t visible to your customers. Choose display cases that offer tiered shelving. Opt for glass shelves as it allows LED lights to filter throughout the bakery display case.


When it comes to purchasing the right bakery display case, you have two main styles to choose from: the straight glass and the curved glass. This is your choice. You can choose your favorite style according to the look you prefer for your business. Just make sure the style you choose enhances the effect of LED lights.


Depending on the items you want to sell, you can choose from two basic types of refrigeration: forced air and gravity coil.

  • Forced Air: As the name indicates, forced air systems rely on fans for circulating cold air throughout the display case. Forced air systems are commonly used for prepackaged goods and bakery items.
  • Gravity Coil: Gravity coil systems often rest at the top of the cabinet, circulating cold air to the products. This system is commonly used for display cases meant for salads, seafood, raw meats and other deli products that need moisture.

So, keep all these points in mind and you will be able to select the right bakery case.

How Lighting Influences Your Bakery’s Visual Appeal

For more information on Promolux bakery display case lighting or to request a quote, click on the links to the right.

Lighting in its various forms is an integral part of our lives and its influence is felt in every type of environment, including your bakery. It is a crucial aspect in the overall design that attracts passing trade, provides an incentive to enter your store and is a persuasive tool in consumer buying behavior. Various research studies have revealed that lighting in a store, professionally designed and installed to meet the previously stated criteria, will give positive results with increased sales and profit.

Within the retail outlet spectrum, lighting does not only provide overall illumination for the store and its products but, is a highly valued and productive part of your brand image. Depending on the image and message, you want to convey to consumers, will determine the nature of the lighting installed in your outlet. This configuration will extend to specific areas within your store, including your bakery display cases.

It is recorded that retailers who have gained an understanding as to the value of specialty lighting for merchandising are the most successful in the retail industry. It could be founded on the premise by consumers, of being what they see, is what you are. Business today is in many instances a question of survival and it is a general consensus that a retailer who struggles is one who has failed to associate retail sales with creative store lighting.

Appropriately designed lighting in your bakery, with effective illumination such as specific bakery lighting as an element, will determine the atmosphere for customers. Most importantly, it will also encourage them to browse in the different sections of the bakery and spend more time viewing different products which, could ultimately result in extra sales. Added motivation to purchase is given to consumers by the strategic positioning of highlighted promotional and discounted products.

Other advantages and benefits of lighting to consumers and you as a bake shop owner or manager are many and varied. Among them is the enhancement of the overall store appearance and its products and their increased visibility factor. With the selling power of bakery display cases, there is a consumer perceived added value to the products, as well as a positive security aspect, greater staff incentive because of their working environment, resulting in higher productivity.

When considering a new lighting design, or upgrading the existing one, it must be directed towards your target market. This is where specialist lighting designers such as Promolux can help you define the type of lighting that will best meet the needs of your particular retail outlet, including bakery showcase lighting. You should find yourself in a position, able to outline the functionality of every light in your retail outlet, even with different and specific lighting installed for different product sections.

A particular example could be specific lighting denoting confectionery and promotional products, such as new merchandise. Lighting is a critical factor in showcasing your products, but many retailers forget that it is a significant influence in defining their store and their image.