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Designing your baked goods retail outlet could be compared to managing a stage production; it may sound strange but in effect you want to present the best possible scenario to get the attention of an audience; your customers! Like a poorly stage-managed show, if you don’t create the right ambiance, atmosphere and environment, consumers will choose another show to visit. As you are aware, there are many competitors in town who would welcome the extra business.
Therefore, use and stage your bakery display lighting to present your store to the customers in the best possible light. Direct their attention to entire areas, not forgetting those frequently ignored tall shelves, back corners, complete display fixtures and every other promotional and selling space. Floor, shelf and any other space in your store are valuable commodities and if you are ignoring, or not fully utilizing them, it could be hurting that crucial bottom line.
There are different types of lighting and specialists like Promolux have the expertise to determine how to get the most and the best consumer reactions to your bakery and its products. The term “ambient lighting” refers to the overall illumination of your store and is achieved by appropriate lighting; for example, bakery display cases or prominent light fixtures in strategic positions.
You are not only seeking to attract the attention of your customers for one or two shopping excursions; you want them to make a habit of visiting your store. For it to be their first shopping choice, and to capture their attention and their business, you must make their shopping experience something to remember and, most importantly, do not take any consumer for granted. The quality of your bakery display case lighting will determine the impact on consumers; therefore, ensure that it doesn’t change the color of a product and that it enhances its appeal.
For many consumers, who are seeking a convenient and enjoyable shopping experience, struggling to see what product is inside a food display case can be an exercise in frustration. Time is a valuable commodity and spending it in a seemingly fruitless search for hidden products is one way of supporting your competition. All products should be visible in well designed and professionally illuminated bakery display cases. Safety should also be a primary consideration, with the assurance that any lighting is not exposed to customers leaning against it or able to touch it accidentally.
Change can be innovative and progressive if it is conducted appropriately and this particularly applies to upgrading your bakery outlet. Whether you intend a major upgrade or even minor alterations to your store make sure that any changes in the floor plan and merchandising are supported with high quality lighting to complement it. The visual and emotional impact that specialty retail lighting can project into your store is as critical to its success as all the other factors needed to operate a successful retail business. In these days of extreme competitiveness, it is essential to regularly review any retail business and make changes to meet the demands of increasingly aware consumers.